They kept one half of the store open while the other half was undergoing renovations. Then in October, up came the carpet and tiles, and down went a wood-paneling vinyl floor.Ĭiskey and his team worked in 14-hour shifts to get everything done as quickly as possible. After Ciskey took over in September, he immediately went to work brightening the interior.īefore the month was out, he and his team had repainted the walls, turning what had been a dark store into a brighter experience for shoppers. The store had dark-colored walls, carpeting and outdated tiles in the beer section.
Yankee Wine & Spirits looked a lot different one year ago. The newly reorganized front of the store includes new wood paneling, more space, and a mix-six beer station. This gives every follower a fair chance at purchase - in limited amounts, of course - before supply runs out (and it promotes the store’s social presence). When a case of highly sought-after beer arrives, the store will post notice onto its social media pages. Yankee Wine & Spirits gives all customers equal opportunity.
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A walk down his beer aisle tells all: bombers from years past still sit on the shelves.įocusing on premium brews creates another dilemma faced by Yankee Wine & Spirits and all beer retailers: how to handle the hardest-to-find products - like Sip of Sunshine, Heady Topper, G-Bot or Kentucky Bourbon Stout - that come in limited quantities despite great demand. “It’s now all about the 16-ounce bottle,” Ciskey explains. Rather than a 22-ounce bomber, customers and brewers alike prefer their premium beers in 4-packs. Although certain popular bottles still sell well, like the Stone Brewing Enjoy By series, overall “bombers are dying,” Ciskey says. On the opposite end of the sales spectrum, bombers have fallen out of favor among customers. “It’s flying off the shelves,” Ciskey reports. He has had trouble keeping certain regional breweries in stock, like New York’s newly opened SingleCut. Ciskey believes that the country’s ongoing IPA craze is particularly strong in New England. The store is also big on IPAs and local breweries, both of which are top sellers. “And we’re big on aesthetics here,” he adds.
It makes for an “inventory nightmare,” Ciskey says, as there will be 6-packs missing a single - becoming 5-packs - throughout the beer section. Some retailers allow customers to pick singles for these out of any available 6-packs, but Yankee doesn’t. Most stores by now offer mix-six options. “They want to try new stuff without committing to a 4- or 6-pack.” “Today’s beer drinker has tasting ADD,” Ciskey says. It’s a newer program that has found success. We’ve just maximized it.” Sure enough, the shelves of the craft beer aisle are packed tight.Ĭustomers who walk into the store are greeted by the mix-six display. “It’s easily doubled now,” he explains, “though the space has stayed the same. When he took over at Yankee Wine & Spirits, he prioritized improving the craft beer selection. Ciskey first gained deep interest in the category after a 2002 trip to Cooperstown, New York, and the nearby Ommegang craft brewery.
$50 minimum- Kingston Duxbury Pembroke Plympton Plymouthġ2 Mountain Ave ste C, Bloomfield, CT 06002ġ128 New Britain Ave West Hartford, CT 06110Ħ10 Quaker Lane S, West Hartford, CT 06110ġ64 Danbury Rd.Yankee’s new owner always specialized in craft beer. $100 minimum $20 fee for Acton, Boxborough, Littleton, Stow, Carlisle, Concord & Maynard residents- $250 minimum $40 fee for Westford, Groton, Ayer ,Harvard ,Bolton, Sudbury & Lincoln residentsĩ42 Boston Providence hwy, Norwood, MA 02062
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We are also still offering 15% off all online orders and free shipping on 6-packs and 12-packs. We will continue to add to this list and for those of you outside of these areas check out our locator to find options near you. All of the locations below are offering delivery, curbside pick up, and/or online ordering options. Time to restock on Stormalong? We’ve pulled together a list of local shops and stores in Massachusetts and Connecticut that are open and happy to sell you some cider.
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